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Cheryl Coates
Cheryl Coates is Vice President of Sales for Hampton Direct, Inc., a consumer products company based in Williston Vermont that markets and sells Direct Response products to retail channels globally.
Cheryl has thirty years of experience in sales and marketing with global consumer products corporations. She began her career with Procter and Gamble and has worked for Tambrands, Scott Paper, L&F Products, AT Cross, ConAgra Foods and Avon Products, in a variety of sales and product development roles. In each of her assignments at each company, Cheryl has been involved with start-up ventures, strategic alliances and new business development, with a focus on new product development. In addition, she worked for Cone Communications of Boston, working with Chevrolet's upper management on a cause-related marketing campaign that won national awards. She has her MBA in marketing from Simmons Graduate School of Management in Boston, where she was the recipient of Simmons GSM Marketing Award for 1999, for her work in developing a new category and brand for Newman's Own Organics.
She joined Hampton Direct, Inc. in June of 2007 and helped launch the company's portfolio of consumer products at the brick and mortar retail level. Hampton Direct, Inc.'s products are now found in over 60 national retailers and 60,000 stores across the US. She is part of the leadership team assisting employees to drive new product innovation at Hampton Direct, Inc., and works actively to bring new products and ideas to the company for future development. She manages the company's sales team, while working with a national network of manufacturer representatives as well.
Cheryl resides in South Burlington Vermont.
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