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Formula for Success for New Product Ideas
Hampton Direct launches dozens of new products each year to the national and global retail marketplace, working with inventors to bring many of those items to market. Cheryl Coates, their Vice President of Sales will be reviewing Hampton Direct's "formula for success," focusing on those criteria that are shared by products that enjoy success in the marketplace. Hampton Direct has developed a process that allows for the development of products utilizing internal resources, while at the same time working with inventors who are partnering with the company to bring their ideas to market.
Hampton Direct, Inc., Is a privately-held company based in Williston Vermont. It is a Direct Response company, developing many products each year through in-house innovation, but it also works with the many inventors who visit its offices monthly. Hampton Direct helps inventors identify if their products are likely to enjoy marketplace success. It sells to the mail order, brick and mortar retailer, and television shopping channels of trade in the US, as well as internationally. It sells consumer products across all categories to all national retailers in all channels of trade.
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