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Inventors and the Marketplace: Finding Commercialization Opportunities
Paul will discuss marketing and how the inventor can interface with potential consumers/customers. Finding markets for an invention can be a challenge, but there is a logical way to approach marketing inventions.
Topics to be covered:
(1) Commercialization Options for inventors
(2) Finding Potential Buyers/Markets for inventions
(3) Assessing Markets
(4) Exploiting Markets for inventions
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