|
|
Discovering Your Products Strengths
and Delivering Them to the Market
After developing an innovative and marketable new product, let’s even say that it works every time, what do you do now, where do you go from here? This area is often overlooked and hardly ever recognized for the crucial process that it is. What you thought to be the finish line in reality isn’t even the starting gate. What are your goals and expectations, how much do you want to be involved?
The real eye opener, what does the retailer or the manufacturers want or expect from you. Each channel of retail has particular expectations, let’s narrow them down. What comes to mind are the following; TV retail channels such as QVC and HSN, infomercial TV, traditional mass retailers, catalog sales and direct mail response. Each of these avenues has unique characteristics and potential, some have common threads and others are less traditional gateways to getting products to market. Any questions even if not specific to the retail channels listed are acceptable as long as an honest I don’t know is acceptable. I will get back with an answer it just may take a few days.
|
|
|
