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What It Takes to Start a Socially Responsible Business
Consumers want to feel good about the products they buy, and are expecting more out of products they purchase and the companies that make them. Being "Green" is transitioning from the current hottest trend into an expectation. Businesses need to recognize that being "green" is not the only measure of being good, and that corporate social responsibility can and should extend deep into every pore of the business and the products it creates in many other ways. Learn how Hope For Women, a Fair Trade eco-friendly company, got started in Burlington, Vermont, why they decided to be a Fair Trade company, what steps they took to become a socially responsible company, what actions they take today to maintain that status, and why being socially responsible is relevant and important in today's business world.
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