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Marketing Your Idea Through The Internet
Using various examples from his professional experience, including InventVermont member Steve Luhr’s Hammerhead Sleds (www.hammerheadsleds.com), Jon will outline a simple and non-technical approach to marketing your idea through the internet. He will touch on all the basic steps including:
- Choosing a developer or "going it alone"
- Setting your goals and planning your project
- Basic rules of functional design and usability
- e-commerce
- Saving time in updating and maintaining the site
- Steps for generating traffic and recognition including eBay and Search Engines
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