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Marketing Magic without a Plan
Pat Heffernan, co-owner of Marketing Partners, Inc., will discuss how to present your product and company confidently and successfully when you don't have a formal business and marketing plan yet - or the one you have sorely needs updating. She will draw on examples from attendees to demonstrate the use of practical marketing tools for those opportunities-that-can't-wait with customers, investors, suppliers, or key employees. Pat has helped business owners create marketing plans and implement strategies that have grown their company from entrepreneurial start-up to ownership sale or sustainable business.
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