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Using the Market for the Design of Your Idea
The general concepts touched on in the talk will surround the ideas of predicting and Interpreting where the market is going in the future and tailoring your marketable ideas to that knowledge.
Subject Titles Include:
"Who is the Customer" - a review of the design of a public baby changing station and how the market decisions effected the design process.
"Analyzing and Projecting Existing Market Spectrums" - How studying the winter sports market effected the design of the OVO USA winter sports helmet.
"Being Sensitive to the Product Experience: Physical and Psychological considerations" - Review the design of an atherectomy motor drive and the design of a residential toilet.
"Foreseeing a Product's Evolution though historical understanding" - A 1985 student project - the design of a digital camera.
"Hitting the Target" - The review of the design of sink basin accessories for American Standard.
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