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How to Create the Essential Partnership of Engineering and Marketing for Your Invention
The presentation will be about "The Essential Partnership of Engineering and Marketing." The founders of Cool Front recognized early on that they needed to bring in a close partner with industrial design and engineering talents, to complement the marketing skills of the founders. Rich will talk about the process of locating a suitable partner, the hurdles Cool Front encountered, the financial considerations of such a partnership, and lessons learned through the process.
Factors that make partnerships succeed -- and struggle -- will be discussed, including Cool Front's present-day tasks of establishing partnerships in manufacturing, distribution, and retail marketing.
Co-founder and President Steve Luhr will also be available to answer questions about the company and the product.
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