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Is E-commerce a Realistic Part of Your Monetization Strategy?
Bill Schubart will share his thoughts and experience working with entrepreneurs to use e-commerce distribution to sell their content and product innovations. He will explain what must be in place for such a strategy to work. He will trace the lineage from commerce site development through traffic generation and physical fulfillment, citing examples that have succeeded and others that have failed. He will discuss scale, investment and put into context the requirements for a successful plan.
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